Website Verification services like Truste or Trust Guard

Fraudulent businesses without verification seals like Truste or McAfee Secure linger across the internet and prey on every online customer caught unaware of their money-making schemes. They continue to grow in numbers daily causing negative effects even to those offering legitimate businesses on the web.

As more and more consumers realize they can be the victims of these frauds many of today’s online shoppers tend to be more cautious and selective of whom they deal with.

A recent survey revealed that there are about 88% of internet users who want to know if their personal information is safe and secure. Also, 81% want to know if they can trust the site and the information on it. Lastly, about 76% want to know if the sites have a good privacy policy.

This has eventually reached the senses of many online businesses and in order to restore and build their consumer’s confidence, they use website verification services such as Truste to help the consumer know that their information is safe.

There are basically 3 types of things that most consumers are worried about. They are Security, Business Verification, and Privacy.

Security Seals generally verify that your website uses adequate security measures by checking your website at regular intervals (daily or quarterly) for known vulnerabilities.

Business Seals prove validity of the physical business address, email address and phone number to make sure your business is real and legitimate.

Privacy Seals verify that your website has a privacy measure in place as well as a privacy policy which states exactly what happens with any information received by your site.

These seals and logos when seen on your website give consumers a sense of security. It helps them feel more relaxed while making online transactions on your website and gives them a sense of protection against all the dishonesty and fraud found Online.

Many website verification services such as Truste or Trust Guard boost conversion rate to as high as 15% or more, therefore, making it one of the most effective tools available to build or restore your company’s credibility.

So why wouldn’t you put the special Truste Privacy Seal on your website? Well simply put it can be very costly ranging anywhere from one or two thousand dollars a year clear up to ten thousand for the Truste Brand. There are, however, other companies out there which provide a service just a professional, but for a fraction of the price. It is imporant to ensure that you are working with a reliable company when purchasing though.

Jacob Bowen specializes in website security services such Truste, Trust Guard, McAfee Secure. By experience he has found these services to be one of the single most beneficial things a website owner can do to increase their conversion rate.

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